INGLESE Volume brossurato in cartonato semirigido lucido, copertina ben tenuta, leggermente annerita da polvere e illustrata a colori. Buonissimo lo stato di conservazione generale, pagine ben preservate e candide, tagli integri e puliti.Ricco di tabelle esplicative e figure a colori nel testo. Numero pagine 462.

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Bibliographic Details

Title

International marketing strategy Analysis, development and implementation

Publisher

South Western Cengage Learning, BOSTON

Publication Date

2008

Language

English

ISBN 10

1844807630

ISBN 13

9781844807635

Binding

Hardcover

Edition

VED.

Condition

BUONO USATO

Weight

1.15 grams

Seller catalogs

CULTURA E SOCIET�

About this title

Synopsis

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

About the Author

Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.

Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.

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