Neuware - The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

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Bibliographic Details

Title: The Internationalization of Small to Medium Enterprises : The Interstratos Project
Publisher: Taylor & Francis Ltd M�r 1998
Publication Date: 1998
Language: English
ISBN 10: 0415133335
ISBN 13: 9780415133333
Binding: Buch
Condition: Neu
Dimensions: 216 millimeters width by 140 millimeters height by 13 millimeters depth
Weight: 383 grams

About this title

Synopsis

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

About the Author

Donckels, Rik; Haahti, Antti; Hall, Graham

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AHA-BUCH GmbH
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