Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series)
Publisher: McGraw-Hill Education (ISE Editions)
Publication Date: 2001
Language: English
ISBN 10: 0071180990
ISBN 13: 9780071180993
Binding: Paperback
Edition: International Edition
Condition: Very Good

About this title

Synopsis

Despite the Internet�s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies� Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, �The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.�

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