Internet Marketing Intelligence: Research Tools, Techniques, and Resources. This item is unavailable.
Language: English
Published by McGraw-Hill/Irwin 2002-09-13, 2002
- Softcover
- Used
Seller: Bookman Orange, Orange, CA, U.S.A.Bookman Orange
AbeBooks seller since April 18, 2025
Condition: Used - Very good
US$ 20.00
Seller Inventory # 2038051
- Title
- Internet Marketing Intelligence: Research Tools, Techniques, and Resources
- Author
- Forrest, Edward
- Publisher
- McGraw-Hill/Irwin 2002-09-13
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- N/A
- Binding
- paperback
- Language
- English
- ISBN 10
- 0072821116
- ISBN 13
- 9780072821116
- Seller catalogs
- Business
Internet Marketing Intelligence outlines the research tasks and tools available to market researchers today.
This essential guide introduces a step-by-step approach to utilizing the Internet to target customers and create successful marketing plans. Researchers will learn how to properly document resources, delineate tools, and take advantage of newsgroups, discussion lists, search engines, and more.
"Synopsis" may belong to another edition of this title.
About the Author
Edward Forrest works at the University of Alaska-Anchorage.
"About the title" may belong to another edition of this title.