Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Internet Marketing : Strategy, Implementation and Practice
Publisher: Pearson Education, Limited
Publication Date: 2000
Language: English
ISBN 10: 0273643096
ISBN 13: 9780273643098
Binding: Soft cover
Condition: Very Good
Weight: 2.229 pounds

About this title

Synopsis

This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.

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