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Bibliographic Details

Title: Internet Marketing: Strategy, Implementation and Practice
Publisher: Financial Times/ Prentice Hall
Publication Date: 2000
Language: English
ISBN 10: 0273643096
ISBN 13: 9780273643098
Binding: Softcover
Condition: Bon

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Synopsis

This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.

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