- Softcover
- Used
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
AbeBooks seller since June 10, 2024
Condition: Used - Very good
US$ 62.95
Quantity: 1 available
Add to basketSeller Inventory # 301EEB117D1B194
- Title
- An Introduction to Franchising
- Author
- Robert Webber
- Publisher
- PHED
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0230361641
- ISBN 13
- 9780230361645
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book.
With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.
An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
"Synopsis" may belong to another edition of this title.
About the Author
ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.
ROBERT WEBBER is a Senior Lecturer in Franchising and Entrepreneurship at De Montfort University, UK.
"About the title" may belong to another edition of this title.
Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
Shipping rates from Netherlands to U.S.A.
| Item | 14 to 21 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 17.00 | US$ 39.74 |
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Mooney's bookstore
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