Introduction to Graphic Design (Paperback)

Aaris Sherin

ISBN 10: 1350232238 / ISBN 13: 9781350232235

Published by Bloomsbury Publishing PLC, London, 2023

About this Item

Paperback. From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics. - Boxes of "Dos and Donts", tips and discussion points- Practical exercises throughout the book - Design In Action case studies- Broad variety of inspirational work from international designers- Includes advice on design development, research, presenting and critiquing workThis new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781350232235

Bibliographic Details

• Title: Introduction to Graphic Design (Paperback)
• Publisher: Bloomsbury Publishing PLC, London
• Publication Date: 2023
• Language: English
• ISBN 10: 1350232238
• ISBN 13: 9781350232235
• Binding: Paperback
• Edition: 2nd Edition
• Condition: new

About this title

Synopsis

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

About the Author

Aaris Sherin is faculty at St. John's University, New York, USA where she teaches typography and advanced projects. She is the author of Sustainable Thinking (Bloomsbury, 2017) and Introduction to Graphic Design (Bloomsbury, 2017) and has also served as editor for Grove Art Online and as reviews editor for the journal Design and Culture.