Neuware - This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues.

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Bibliographic Details

Title: Introduction to Innovation and Technology Transfer
Publisher: Artech House Publishers Dez 1995
Publication Date: 1995
Language: English
ISBN 10: 0890068321
ISBN 13: 9780890068328
Binding: Buch
Condition: Neu
Dimensions: 239 millimeters width by 162 millimeters height by 19 millimeters depth
Weight: 513 grams

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Synopsis

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.

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