This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749443771.

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Bibliographic Details

Title

An Introduction to Market and Social Research: Planning and Using Research Tools and Techniques

Publisher

Kogan Page

Publication Date

2006

Language

English

ISBN 10

0749443774

ISBN 13

9780749443771

Binding

Soft cover

Condition

Fair

Weight

450 grams

Seller catalogs

Business

About this title

Synopsis

Established market researchers offer a complete, step-by-step guide to basic principles and techniques
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, ""An Introduction to Market and Social Research"" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society

About the Author

Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.

"About this title" may belong to another edition of this title.

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