Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb
Baran, Stanley,Baran, Stanley J.
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Language: English
Published by McGraw-Hill Humanities/Social Sc, 2003
- Softcover
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Softcover
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- Title
- Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb
- Author
- Baran, Stanley,Baran, Stanley J.
- Publisher
- McGraw-Hill Humanities/Social Sc
- Publication year
- 2003
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0072917377
- ISBN 13
- 9780072917376
- Edition
- 3rd Edition
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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