Introduction to Mass Communication

This book is designed to give a general and comprehensive view of Mass Communication to the student. The book is unique in presenting mass communication Models and Theories in one volume. The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication. 4) Theories of Mass Communication. This book presents an overview of the various mass communication models which includes Linear/ Non –linear models of communication and theories which includes Media theories, normative theories of mass communication. This book gives insight to basic concepts of mass Communication.