Introduction To Revenue Management For The Hospitality Industry: Principles And Practices For The Re ; 9780131885899 ; 0131885898

Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston

ISBN 10: 0131885898 / ISBN 13: 9780131885899

Published by Pearson, 2008

About this Item

Limited Copies Available - Very Good Condition - May have school stamp and/or student names - May have some cover wear - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.

Seller Inventory # 0131885898U

Bibliographic Details

• Title: Introduction To Revenue Management For The Hospitality Industry: Principles And Practices For The Re ; 9780131885899 ; 0131885898
• Publisher: Pearson
• Publication Date: 2008
• Language: English
• ISBN 10: 0131885898
• ISBN 13: 9780131885899
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.