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Bibliographic Details

Title: Introduction to Revenue Management For The Hospitality Industry : Principles and Practices for the Real World
Publisher: Pearson
Publication Date: 2008
Language: English
ISBN 10: 0131885898
ISBN 13: 9780131885899
Binding: Soft cover
Condition: good

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Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.

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Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
Registration #: 10691061
Authorized representative: Danielle Hainsey

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