Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston
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Language: English
Published by Pearson, 2008
- Softcover
- New
Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.DeckleEdge LLC
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- Title
- Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
- Author
- Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston
- Publisher
- Pearson
- Publication year
- 2008
- Condition
- new
- Binding
- paperback
- Language
- English
- ISBN 10
- 0131885898
- ISBN 13
- 9780131885899
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.
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DeckleEdge LLC
Albuquerque, NM, U.S.A.
4-star seller
AbeBooks seller since September 28, 2023
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