Introduction to Revenue Management for the Hospitality Industry : An Principles and Practices for the Real World. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 2008
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Softcover
Condition: Used - Very good
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Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Introduction to Revenue Management for the Hospitality Industry : An Principles and Practices for the Real World
- Author
- Stuart-Hill, Trevor, Tranter, Kimberly, Parker, Juston
- Publisher
- Pearson Education, Limited
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0131885898
- ISBN 13
- 9780131885899
- Item weight
- 0.9 pounds
- Dimensions
- N/A
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.
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