Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston

ISBN 10: 0131885898 / ISBN 13: 9780131885899

Published by Pearson (edition 1), 2008

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0131885898-7-1

Bibliographic Details

• Title: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
• Publisher: Pearson (edition 1)
• Publication Date: 2008
• Language: English
• ISBN 10: 0131885898
• ISBN 13: 9780131885899
• Binding: Paperback
• Edition: 1.
• Condition: Fair

About this title

Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.