An Introduction to Revenue Management For The Hospitality Industry Principles and Practices for the Real World

Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston

ISBN 10: 0131885898 / ISBN 13: 9780131885899

Published by Pearson, 2008

About this Item

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Bibliographic Details

• Title: An Introduction to Revenue Management For The Hospitality Industry Principles and Practices for the Real World
• Publisher: Pearson
• Publication Date: 2008
• Language: English
• ISBN 10: 0131885898
• ISBN 13: 9780131885899
• Binding: Soft cover
• Condition: fine

About this title

Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.