Title: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
Publisher: Pearson
Publication Date: 2008
Language: English
ISBN 10: 0131885898
ISBN 13: 9780131885899
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket
Weight: 1.16 pounds

About this title

Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.

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