Introduction to Search Engine Optimization A Guide for Absolute Beginners
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Language: English
Published by Apress, 2017
- Softcover
- New
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Softcover
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Seller Inventory # OTF-S-9781484228500
- Title
- Introduction to Search Engine Optimization A Guide for Absolute Beginners
- Author
- Kelsey, Todd
- Publisher
- Apress
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1484228502
- ISBN 13
- 9781484228500
- Seller catalogs
- 0, VCF
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.
- Create a content platform, including blogs and YouTube channels
- Use keywords to maximize findabilityand increase search volume
- Check your SEO rank and other analytics
- Hunt for duplicate content
- Set up Google Analytics, including Blogger
- Utilize Indexing and Webmaster tools/search console
Who This Book Is For
Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
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About the Author
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
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Lakeside Books
Benton Harbor, MI, U.S.A.
5-star seller
AbeBooks seller since April 6, 2017
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