This copy has clearly been enjoyed� expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

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Bibliographic Details

Title: Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Publisher: Apress
Publication Date: 2017
Language: English
ISBN 10: 1484228502
ISBN 13: 9781484228500
Binding: Soft cover
Condition: acceptable

About this title

Synopsis

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll Learn

Create a content platform, including blogs and YouTube channels
Use keywords to maximize findabilityand increase search volume
Check your SEO rank and other analytics
Hunt for duplicate content
Set up Google Analytics, including Blogger
Utilize Indexing and Webmaster tools/search console

Who This Book Is For

Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

About the Author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

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