Introduction to e-Business: Management and strategy
Language: English
Published by Routledge, 2016
- Hardcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
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- Title
- Introduction to e-Business: Management and strategy
- Author
- Combe, Colin
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138172510
- ISBN 13
- 9781138172517
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
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About the Author
Colin Combe
"About the title" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
4-star seller
AbeBooks seller since September 10, 2024
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