Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
Language: English
Published by Wiley, 2005
- Hardcover
- Used
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- Title
- Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
- Author
- Dranove, David
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471478555
- ISBN 13
- 9780471478553
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
"Synopsis" may belong to another edition of this title.
About the Author
DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.
SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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