Title: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
Publisher: Kogan Page Business Books
Publication Date: 2004
Language: English
ISBN 10: 0749441690
ISBN 13: 9780749441692
Binding: Paperback
Edition: 3rd Edition
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.7 pounds

About this title

Synopsis

* New cases, several new chapters and significant updates on selecting new customers, key account plans and use of IT

About the Author

Peter Cheverton is Director of Insight Marketing & People, now established as the leading international training and consultancy firm in KAM implementation, working in 30+ countries including Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Holland, Hong Kong, Italy, Mexico, Poland, Singapore, South Africa, Switzerland, Taiwan, UK & USA. His clients include some of the world's major blue chip companies such as AstraZeneca, Dow Corning, DuPont, ICI, P&O and PPG. He is also the author of Key Marketing Skills (Kogan Page).

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