How do you develop the special qualities that bring success as a leader? To answer this important question, Peter Burwash interviewed thousands of managers and workers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections The 12 Universal Principles of Great Service Companies and The 25 Universal Qualities fo Great Leaders. The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life. The levels of great leadership and outstanding service are what make or break a company. This book gives both company owners and employees a roadmap to the top. Peter Burwash, CEO and founder of one of the best managed companies in America, is more than qualified to give advice on leadership and customer service.

From the Publisher

Peter Burwash International may well be a forerunner of a class of entirely new service organizations.... To get everyone enculturated to the idea of service-to make it second nature-Burwashers practice Lateral Service. This means that they practice serving each other with the same quality they serve the public.

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