The Language of Trust: Selling Ideas in a World of Skeptics
Michael Maslansky; Scott West; Gary DeMoss; David Saylor
ISBN 10: 0735204756 ISBN 13: 9780735204751
Published by Prentice Hall Press, 2010
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About this Item
Description:
Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0735204756I3N10
Synopsis:
What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics
About the Author:
Michael Maslansky is CEO of Maslansky Luntz + Partners.
Gary DeMoss is Managing Director of Van Kampen Consulting.
Scott West is Managing Director of Marketing Programs for Van Kampen Investments.
David Saylor is Executive Director of Van Kampen Investments.
They live in New York City. Author website: vankampen.com
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Language of Trust: Selling Ideas in a ...
Publisher: Prentice Hall Press
Publication Date: 2010
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
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