The Launch Code: Master Founder-Led Sales and Boost Your Startup’s Revenue Growth

The Launch Code: A B2B Sales Playbook to Help Entrepreneurs & Startup Founders Sell and Scale

You built something great.
Now learn to sell it with confidence — without feeling fake or pushy.

The Launch Code gives entrepreneurs and startup founders the clarity, confidence, and structure to master founder-led sales and build a repeatable system for B2B growth.

Written by Zoltan Vardy, a global sales leader who’s helped over 200 startups in 26 countries boost revenue, this book blends a proven step-by-step framework with the mindset shift every founder needs to close deals and scale with confidence.

Inside, you’ll learn to:

• Follow a proven system that replaces guesswork with process, so you can scale faster and smarter.
• Apply real founder stories and plug-and-play tools you can use right away.
• Turn selling from stressful to strategic — because sales is a skill, not an innate talent.
• Build your value proposition, identify your ideal customer, and create a sales engine that works even when you’re not in the room.

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Perfect for:

• Startup founders, technical co-founders, and entrepreneurs ready to scale.
• Advisors and business leaders who want practical methods to win clients and grow revenue.
• Anyone who’s ever said, “I’m not a salesperson” — and wants to prove themselves wrong.

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What founders say:

• “A must-read for any B2B founder — took us from a handful of clients to 11 markets.” – Simon Neal, Founder & CEO, CampMap
• “A master class for founders ready to turn a promising product into a sustainable business.” – Bill Demas, Former CEO, Conviva
• “Excellent tactical insights — every chapter feels like a personal coaching session.” – Andrei Danescu, Co-founder & CEO, Dexory

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Stop guessing and start growing.
The Launch Code will help you sell smarter, scale faster, and lead with confidence.