Leading the Learning Revolution: The Experts Guide to Capitalizing on the Exploding Lifelong Education Market (Hardcover)

Jeff Cobb

ISBN 10: 0814432255 / ISBN 13: 9780814432259

Published by HarperCollins Focus, New York, 2013

About this Item

Hardcover. The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entrepreneur and adviser. In this book, he explains how to tap into this growing market, which rewards the most forward-thinking training firms, professional associates, continuing education programs, and entrepreneurial speakers and consultants. Leading the Learning Revolution also showcases how to use technology to create high-impact learning opportunities, how to develop content that is faster and better than the competition's, how to convert prospects to customers by building connections, and how you can benefit from the bottom-line results of the multibillion-dollar lifelong learning business. With more than sixty million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more the opportunities are endless for individuals, companies, and organizations in the education business. But this means theres also more competition than ever--and its not uncommon for newcomers to topple the old guard. Learn how to keep pace with the need for instantly accessible learning materials and flexible delivery methods, discover new ways to help your students experience community and connection, and become a leader in your market. Leading the Learning Revolution provides a complete guide to starting or advancing an online education business that will put you in the forefront of your field. Successful people never stop learning. Author Jeff Cobbs objective is to ensure those who lead that learning never stop growing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780814432259

Bibliographic Details

• Title: Leading the Learning Revolution: The Experts Guide to Capitalizing on the Exploding Lifelong Education Market (Hardcover)
• Publisher: HarperCollins Focus, New York
• Publication Date: 2013
• Language: English
• ISBN 10: 0814432255
• ISBN 13: 9780814432259
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Leading the Learning Revolutionis the first book to explain in detail how to build a thriving, long-term business selling online courses and other educational products and experiences. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning.

Companies and organizations already in the education business will learn how to up their game dramatically and lead their markets. Individual speakers, trainers, entrepreneurs, and other subject matter experts will find in Leading the Learning Revolution a complete guide to starting an online education business that puts them in the forefront of their field.

About the Author

JEFF COBB is the founder of Tagoras, a research and consulting firm focused on the market for continuing education, professional development, and lifelong learning. Over the course of nearly two decades, he has help a long list of organizations dramatically improve the reach, revenue, and impact of their education businesses.