Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
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Language: English
Published by AMACOM, 2013
- Hardcover
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Hardcover
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- Title
- Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
- Author
- Cobb, Jeff
- Publisher
- AMACOM
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814432255
- ISBN 13
- 9780814432259
Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can't keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.
Leading the Learning Revolutionis the first book to explain in detail how to build a thriving, long-term business selling online courses and other educational products and experiences. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning.
Companies and organizations already in the education business will learn how to up their game dramatically and lead their markets. Individual speakers, trainers, entrepreneurs, and other subject matter experts will find in Leading the Learning Revolution a complete guide to starting an online education business that puts them in the forefront of their field.
Leading the Learning Revolutionis the first book to explain in detail how to build a thriving, long-term business selling online courses and other educational products and experiences. Filled with insights from the author's vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to: use technology to create high-impact learning opportunities; develop content that is faster and better than the competition's; convert prospects to customers by building connection; and, focus on the bottom-line results of lifelong learning.
Companies and organizations already in the education business will learn how to up their game dramatically and lead their markets. Individual speakers, trainers, entrepreneurs, and other subject matter experts will find in Leading the Learning Revolution a complete guide to starting an online education business that puts them in the forefront of their field.
"Synopsis" may belong to another edition of this title.
About the Author
JEFF COBB is the founder of Tagoras, a research and consulting firm focused on the market for continuing education, professional development, and lifelong learning. Over the course of nearly two decades, he has help a long list of organizations dramatically improve the reach, revenue, and impact of their education businesses.
"About the title" may belong to another edition of this title.
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