Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write cliff-hangers that will keep readers hungry for future installments of long articles, and frame stories with linked leads and conclusions.
Cook also takes you through the anatomy of a story and shows you how to create bridges between your lead, body and conclusion.
With his help, you'll learn to write openings that are more than catchy - they'll set the tone, establish the theme, and make your readers care. You'll learn to craft conclusions that surprise, delight and satisfy. And your words will resonate in your readers' minds long after they've finished your article.

About the Author

Marshall J. Cook is an instructor at the University of Wisconsin.

"About this title" may belong to another edition of this title.

Store Description

This book is being offered by Goodwill, a non-profit organization. All funds raised are used to support the Goodwill which provides quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Because Jobs Change Lives. Proceeds from the sale of these goods and financial donations from the community make it possible for us to operate our free job training programs. Your donations and purchases help support these important programs and make the community a better place for all of us.

Visit Seller's Storefront

Seller's business information

Seattle Goodwill Industries
700 Dearborn PL S, Seattle, WA, 98144, U.S.A.

Sale & Shipping Terms

Terms of Sale

Returns are accepted according to the Abebooks Returns Policy. We respond to all inquiries within 2 business days.

Shipping Terms

We ship everything within 48 hours, and all our orders are shipped via UPS Mail Innovations. Please let us know if you have any questions or concerns. Customer satisfaction is our top priority.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.99	US$ 6.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.