Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 2680383-6

Contact seller

Report this item

Bibliographic Details

Title: Library Public Relations, Promotions, and Communications : A How-to-Do-It Manual
Publisher: Neal-Schuman Publishers, Incorporated
Publication Date: 2005
Language: English
ISBN 10: 1555704719
ISBN 13: 9781555704711
Binding: Soft cover
Edition: 2nd.
Condition: Good
Weight: 2.151 pounds

About this title

Synopsis

The second edition of PR powerhouse Lisa Wolfe s guide gives you solid publicity, positioning, and promotional wisdom. The guide's five new chapters: "Positioning Libraries in the 21st Century" , "Brand-building for Libraries" , "Using Technology as a PR Tool" , "Creative Effective Web Communications" , and "Planning for Crisis Communications" provide sweeping new ideas to address your most significant PR challenges and opportunities. Each chapter offers proven ideas and step-by-step guidance to help you make a measurable difference: Positioning your library with respect to policy issues, funding programs, and technological opportunities; Developing your PR plan; Building your library s brand identity and defining your library's key messages; Using the Web, traditional media, and library-developed marketing materials to tell your story; Creating buzz and word-of-mouth coverage, and Building crisis communications plans and evaluating and re-tooling your PR program. You'll use this book s sample PR materials (including event plans, newsletters, brochures, Web pages, press releases, and more) along with its lists of online publicity services as well as state and national networking opportunities to create successful PR strategies and programs for your library.

Reviews

This second edition draws from the author's extensive experience in both the private and public sectors and library success stories, an approach in the publisher's series for librarians that ensures real-world advice. The book is divided into two parts--"Planning and Evaluation" and "Strategies and Methodologies"--with many examples of successful communicating and the impact and changes brought by technology. Ideas on putting together a communications plan, creating clear signage and print products, effectively using a library's Web site, and communicating during a crisis will be helpful for all types of libraries and positions. In comparison, Powerful Public Relations: A How-To Guide for Libraries (ALA, 2002), while helpful, is 96 pages and not as comprehensive. Arthur Meyers
Copyright � American Library Association. All rights reserved

"About this title" may belong to another edition of this title.

Store Description

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

Visit Seller's Storefront

Seller's business information

Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

Sale & Shipping Terms

Terms of Sale

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

More Information

Shipping Terms

Please allow 1-2 business days for order fulfillment.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	3 to 5 business days
First item	US$ 0.00	US$ 13.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.