Lights, Camera, Campaign! (Paperback)

David A. Schultz

ISBN 10: 0820468312 / ISBN 13: 9780820468310

Published by Peter Lang Publishing Inc, 2004

About this Item

Paperback. Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9780820468310

Bibliographic Details

• Title: Lights, Camera, Campaign! (Paperback)
• Publisher: Peter Lang Publishing Inc
• Publication Date: 2004
• Language: English
• ISBN 10: 0820468312
• ISBN 13: 9780820468310
• Binding: Paperback
• Condition: new

About this title

Synopsis

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media – the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives – and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

About the Author

The Editor: David A. Schultz is Professor in the Graduate School of Public Administration and Management at Hamline University. Professor Schultz also holds appointments in the Hamline University Department of Criminal Justice and Forensic Science, as well as at the law schools of Hamline University, University of Minnesota, and University of St. Thomas. He is the author of 16 books and over 40 articles on American politics, with his most recent publications including Encyclopedia of Public Administration and Public Policy (2003); Social Capital: Critical Perspectives on Community and Bowling Alone (2002); Money, Politics, and Campaign Finance Reform Law in the States (2002); and It’s Show Time! Media, Politics, and Popular Culture (2000).