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Published by Peter Lang Inc., International A, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Language: English
Published by Lang AG International Academic Publishers, Peter, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Language: English
Published by Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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ISBN 10: 0820468312 ISBN 13: 9780820468310
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Published by Peter Lang Inc., International Academic Publishers, 2004
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Published by Peter Lang Inc., International Academic Publishers, 2004
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Published by Peter Lang Inc., International Academic Publi 2004-10, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Published by Peter Lang Publishing Inc, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Paperback. Condition: new. Paperback. Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Language: English
Published by Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Language: English
Published by Peter Lang Publishing Inc. New York, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Published by Peter Lang Publishing Inc, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Condition: New. Editor(s): Schultz, David A.; Schier, Steven E. Series: Popular Politics and Governance in America. Num Pages: 322 pages, illustrations and tables. BIC Classification: JFD; JP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 153 x 225 x 20. Weight in Grams: 490. . 2004. New. paperback. . . . . Books ship from the US and Ireland.
Language: English
Published by Peter Lang Publishing Inc, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Condition: New. Editor(s): Schultz, David A.; Schier, Steven E. Series: Popular Politics and Governance in America. Num Pages: 322 pages, illustrations and tables. BIC Classification: JFD; JP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 153 x 225 x 20. Weight in Grams: 490. . 2004. New. paperback. . . . .
Language: English
Published by Peter Lang Inc., International Academic Publishers, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Published by Peter Lang, Peter Lang, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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Taschenbuch. Condition: Neu. Lights, Camera, Campaign! | Media, Politics, and Political Advertising | David A. Schultz | Taschenbuch | Popular Politics and Governance in America | 344 S. | Englisch | 2004 | Peter Lang | EAN 9780820468310 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu.
Language: English
Published by Peter Lang Publishing Inc, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Paperback. Condition: new. Paperback. Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Peter Lang Publishing Inc, US, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture. 344 pp. Englisch.
Language: English
Published by Peter Lang Publishing Inc, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Language: English
Published by Peter Lang Ltd. International Academic Publishers, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitut.
Language: English
Published by Peter Lang, Peter Lang Okt 2004, 2004
ISBN 10: 0820468312 ISBN 13: 9780820468310
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media ¿ the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives ¿ and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 344 pp. Englisch.