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Bibliographic Details

Title: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Publisher: Harvard Business Review Press
Publication Date: 1996
Language: English
ISBN 10: 0875844480
ISBN 13: 9780875844480
Binding: hardcover
Condition: Very Good

About this title

Synopsis

Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

About the Author

Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

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