The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Reichheld, Frederick F.,Teal, Thomas
266 ratings by Goodreads
Language: English
Published by Harvard Business Review Press, 1996
- Hardcover
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- Title
- The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
- Author
- Reichheld, Frederick F.,Teal, Thomas
- Publisher
- Harvard Business Review Press
- Publication year
- 1996
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0875844480
- ISBN 13
- 9780875844480
Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty
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About the Author
Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.
"About the title" may belong to another edition of this title.
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