Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!

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Bibliographic Details

Title: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Publisher: Harvard Business Review Press
Publication Date: 1996
Language: English
ISBN 10: 0875844480
ISBN 13: 9780875844480
Binding: Hardcover
Condition: good

About this title

Synopsis

Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

About the Author

Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

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