People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. This title presents an argument for predictability as the most powerful of management tools. It says that - it's mutual predictability that helps people (and organizations) eat - not get eaten.

About the Author:

Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.

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