Ai and Machine Learning Applications in Supply Chains and Marketing

Masengu, Reason (EDT); Tsikada, Charles (EDT); Garwi, Jabulani (EDT)

ISBN 13: 9798369367612

Published by Business Science Reference, 2024

About this Item

Unread book in perfect condition.

Seller Inventory # 49287655

Bibliographic Details

• Title: Ai and Machine Learning Applications in Supply Chains and Marketing
• Publisher: Business Science Reference
• Publication Date: 2024
• Language: English
• ISBN 13: 9798369367612
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.