Made You Look: How Advertising Works and Why You Should Know

Graydon, Shari

ISBN 10: 1550378147 / ISBN 13: 9781550378146

Published by Annick Press, 2003

About this Item

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Seller Inventory # BSM.14NMT

Bibliographic Details

• Title: Made You Look: How Advertising Works and Why You Should Know
• Publisher: Annick Press
• Publication Date: 2003
• Language: English
• ISBN 10: 1550378147
• ISBN 13: 9781550378146
• Binding: Soft cover
• Illustrator: Clark, Warren
• Condition: good

About this title

Synopsis

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features:

Dynamically written by an experienced media authority
Concrete examples drawn from familiar, contemporary ads
Thought-provoking tips and easy-to-do activities encourage critical thinking

About the Author

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.