Mail Men: the Unauthorized Story of the Daily Mail : the Paper That Divided And Conquered Britain

Adrian Addison

ISBN 10: 1782399720 / ISBN 13: 9781782399728

Published by Atlantic Books, 2017

About this Item

Seller Inventory # 1144008

Bibliographic Details

• Title: Mail Men: the Unauthorized Story of the Daily Mail : the Paper That Divided And Conquered Britain
• Publisher: Atlantic Books
• Publication Date: 2017
• Language: English
• ISBN 10: 1782399720
• ISBN 13: 9781782399728
• Binding: Paperback
• Condition: Very Good
• Seller catalogs:
  • General

About this title

Synopsis

Discover the secret history of the paper that has shaped Britain and taken over the world. Perhaps because of the power and fear that the Daily Mail commands, this is the first book to provide an unauthorized account of the newspaper with more global readers than any other. With a gripping personality-led narrative, informed by sources near the top of the paper, Mail Men investigates the secret behind the Mail’s extraordinary longevity and commercial success. But, it also examines the controversies that have beset the paper—from its owner’s flirtation with fascism in the 1930s to its fractious relationship with liberals, celebrities and politicians today. Asking why the Mail attracts such anger around the world, Addison explores how insiders view the furore the paper creates both in its print and online incarnation. He also uses his numerous contacts to ask how the paper has stayed relevant for over a century. How has MailOnline built such a huge global audience by focussing on celebrity gossip, in apparent tension with the sometimes puritanical values of its sister print edition? Gripping and revealing, this book gives a previously unseen insight into the colorful cast of senior MailMen (yes, nearly all men) who have molded the paper through the decades—from Alfred C. Harmsworth, the Mail’s founder and first owner, a frenetic genius who invented the popular press as we know it, to Martin Clarke, the fearsome Scot who runs MailOnline, the most popular newspaper website in the world.

About the Author

Adrian Addison is a freelance journalist. He has worked as a staff reporter for the News of the World and The Sun and later as the News Editor on the Today program and an investigative reporter on the BBC Six O'Clock News.