Making the Connections: Using Internal Communication to Turn Strategy into Action

Bill Quirke

ISBN 10: 056608175X / ISBN 13: 9780566081750

Published by Gower Publishing Ltd, 2000

About this Item

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Bibliographic Details

• Title: Making the Connections: Using Internal Communication to Turn Strategy into Action
• Publisher: Gower Publishing Ltd
• Publication Date: 2000
• Language: English
• ISBN 10: 056608175X
• ISBN 13: 9780566081750
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

Employees often find fatal disconnects between their organization's business strategy and its communication strategy there's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.