Making the News: An Essential Guide for Effective Media Relations

Clean, tight, unmarked; absolute minimal wear; appears unread; help your church or non-profit organization tell the largest number of people about your events, programs and issues without spending a lot of money. Work with the media. Supply the various media outlets with the thing they need - news - and get access to the readers, viewers and listeners you want in return. Making the News shows you ways to work with the media: How to find out what editors and reporters are looking for in a news story; How to write a news release; How to prepare for an interview; How to find alternative media opportunities; How to handle a crisis that turns your organization into the news; and more, including a chapter on religion and the media.