Making Sense of Media: An Introduction to Mass Communication

George R Rodman

ISBN 10: 0801332060 / ISBN 13: 9780801332067

Published by Pearson Education (US), 2002

About this Item

Making Sense of Media by George Rodman is a dynamic new text for the introductory mass communication course. This text's unique narrative approach helps students understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. The history/industry/controversy framework not only provides an engaging narrative that students will enjoy reading, but it creates a clear, consistent structure that enables students to truly master chapter material. The framework also allows the integration of many important content areas throughout the text?such as new technology, globalization, diversity, convergence, and conglomeration?rather than isolating them in a box or separate chapters. In this exciting new text an engaging narrative combines with balanced, current coverage of all major media to help students make sense of their media experiences.

Seller Inventory # 00107063099

Bibliographic Details

• Title: Making Sense of Media: An Introduction to Mass Communication
• Publisher: Pearson Education (US)
• Publication Date: 2002
• Language: English
• ISBN 10: 0801332060
• ISBN 13: 9780801332067
• Binding: Paperback
• Condition: Fair

About this title

Synopsis

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.