How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Language: English
Published by New York Univ Pr, 2002
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 61.68
Quantity: 2 available
Add to basketItem description from seller
revised updated edition. 180 pages. 9.00x6.00x0.50 inches. In Stock.
Seller Inventory # x-0814756794
- Title
- How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
- Author
- Michael Morley
- Publisher
- New York Univ Pr
- Publication year
- 2002
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0814756794
- ISBN 13
- 9780814756799
- Item weight
- 0.43 kilograms
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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