How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations

Language: English

Published by New York University Press Mai 2002, 2002

0814756794 / 9780814756799

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Seller Inventory # 9780814756799

Title
How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations
Author
Michael Morley
Publisher
New York University Press Mai 2002
Publication year
2002
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0814756794
ISBN 13
9780814756799
Item weight
422 grams
Dimensions
234x161x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.87US$ 51.26
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