Title: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Publisher: MacMillan
Publication Date: 1998
Language: English
ISBN 10: 1349140724
ISBN 13: 9781349140725
Binding: Soft cover
Condition: New

About this title

Synopsis

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

About the Author

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

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