Title: How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Publisher: NYU Press
Publication Date: 2002
Language: English
ISBN 10: 0814756794
ISBN 13: 9780814756799
Binding: Soft cover
Condition: New

About this title

Synopsis

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

About the Author

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

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