How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Language: English
Published by NYU Press, 2002
- Softcover
- New

Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 51.60
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Add to basketItem description from seller
2002. Revised ed. paperback. . . . . .
Seller Inventory # V9780814756799
- Title
- How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
- Author
- Morley, Michael
- Publisher
- NYU Press
- Publication year
- 2002
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0814756794
- ISBN 13
- 9780814756799
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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About the Author
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Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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