How to Manage Your Global Reputation | A Guide to the Dynamics of International Public Relations

Michael Morley

ISBN 10: 1349140724 / ISBN 13: 9781349140725

Published by Palgrave Macmillan, 1998

About this Item

How to Manage Your Global Reputation | A Guide to the Dynamics of International Public Relations | Michael Morley | Taschenbuch | ix | Englisch | 1998 | Palgrave Macmillan | EAN 9781349140725 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 104019485

Bibliographic Details

• Title: How to Manage Your Global Reputation | A Guide to the Dynamics of International Public Relations
• Publisher: Palgrave Macmillan
• Publication Date: 1998
• Language: English
• ISBN 10: 1349140724
• ISBN 13: 9781349140725
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 156H x 10D millimeters 234 millimeters width by 156 millimeters height by 10 millimeters depth
• Weight: 268 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

About the Author

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.