Managing with Carrots: Using Recognition to Attract and Retain the Best People

There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years-about people being 'our most valuable asset'-has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure."< BR>But there is a way to retain your best employees and win their loyalty and commitment: It's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America's finest companies create powerful recognition experiences. < BR>

Adrian Gostick is director of marketing and corporate communication with the O.C. Tanner Recognition Company, the world's premier employee recognition provider. An award-winning writer and former journalist, his articles on recognition have been published in Incentive magazine, Human Capital Strategies and News, Workspan, Canadian HR Reporter, and others. Adrian holds a master's degree in strategic communication and leadership from Seton Hall University and is on the National Advisory Board of Human Capital Strategies and News magazine.

One of the recognition industry's foremost authorities, Chester Elton is national director of performance sales with the O.C. Tanner Recognition Company. He has been a featured speaker at the National Association of Employee Recognition's annual conference, Incentive Magazine Forums, at the New York City Premium and Incentive Show and at the Chicago Motivation Show. Chester serves as a recognition consultant to several Fortune 100 firms and is often quoted in industry publications.