Title: Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment
Publisher: McGraw-Hill
Publication Date: 1996
Language: English
ISBN 10: 0070596603
ISBN 13: 9780070596603
Binding: Soft cover
Condition: New

About this title

Synopsis

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. With its proven management practices and values-driven approach, this book provides a blueprint for winning the loyalty of the marketplace; building honest, open communication with employees; and putting integrity back where it belongs, right beside the corporate bottom line.

From the Back Cover

How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.

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