Managing Learning and Communication Systems as Business Assets

This contemporary and readable book—filled with research-based advice, case studies, and efficient tools—demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows employees not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used, and the value they add, to employers and clients. Comprehensive coverage of “human capital” factors that impact organizational performance—such as training, employee communication, branding, and performance management—supplies readers with need-to-know and -learn information integral to successful HR and communication. Other coverage of “hot topics” includes measurement and evaluation, corporate culture, e-learning, and knowledge management. For Human Resource Managers, Marketing Managers, Performance Consultants, and Management Consultants; and for any and all personnel involved in the training and development of employees in a corporate setting.